Nielsen Financial Group

Making Sense (and Cents) of Retirement

Martin Nielsen has spent his career on the analytical side of finance, starting in 401k plan administration before moving into pension consulting. That eye for detail carried into his transition to independent financial advising in 2003, when he took over a local book of business and began building what would become Nielsen Financial Group.

Martin found Hillsborough in 1994, drawn by the town’s rustic charm and it being within reach of his job. What started as a practical decision to settle in town turned into a business rooted in the same community ever since.

Today, Nielsen Financial Group focuses on retirement income planning, helping clients turn a lifetime of savings into a steady paycheck they can count on. Martin holds the Retirement Income Certified Professional® designation from The American College of Financial Services, a credential earned by a small percentage of advisors nationally, reflecting his focus on the shift from saving to spending.

Martin works with clients across every stage of their financial journey, from young adults opening their first Roth IRA to people within five to ten years of retirement, or newly retired and figuring out how to draw down their savings with confidence. He now works with the grown children of his original clients too, helping a new generation get started on stronger footing.

Rather than offering one size fits all portfolios, Martin builds income strategies around each client’s unique situation, using methods designed to participate in market growth while limiting exposure to market risk. His approach centers on planning and ongoing conversation, giving clients the confidence to enjoy retirement instead of worrying about outliving their money.

Clients describe Martin as knowledgeable, detail oriented, and willing to think outside the box, working closely with families to build plans tailored to their goals. For Martin, the work comes down to helping people feel confident enough to actually spend the paycheck they’ve earned, rather than a pile of savings they aren’t sure what to do with.